About AVYAY
The Atal Vayo Abhyuday Yojana (AVYAY) is a scheme of the Ministry of Social Justice and Empowerment, Government of India. It aims to improve the quality of life of senior citizens by promoting their dignity, security, well-being and social inclusion.
The scheme focuses on strengthening support systems for older persons and encouraging their active and meaningful participation in society.
RRTC & AVYAY Relationship
AVYAY provides the broader framework for initiatives aimed at improving the welfare of senior citizens. Within their approved roles, RRTCs contribute through training, awareness, capacity building, technical support, documentation and coordination.
The Ministry, NISD, RRTCs, State Governments and implementing organisations contribute according to their respective responsibilities and applicable guidelines.
Key Areas of Work
Digital Safety & Cyber Awareness for Older Persons
Mental Health & Emotional Well-being
Intergenerational Bonding
Elder Abuse Prevention & Rights Awareness
Digital Literacy & Technology Inclusion
Healthy Ageing & Active Ageing
Training, Capacity Building & Community Awareness
Elder Skills Development & Lifelong Learning
Help Other People Role of Shiva Gramodyog Sewa Sansthan
Shiva Gramodyog Sewa Sansthan, Kanpur, Uttar Pradesh, is associated with the implementation of senior citizen welfare activities under the project described by the organisation as RRTC Uttar Pradesh and AVYAY. As per the applicable project approval and Annual Action Plan, its activities may include awareness programmes, training, intergenerational bonding activities, digital safety awareness, stakeholder coordination and programme documentation.
Our Commitment
Our commitment is to promote a society where every senior citizen is treated with dignity, respect and compassion. Through approved programmes, awareness initiatives and coordinated efforts, we aim to strengthen support systems and encourage the meaningful participation of older persons in society.
Dignity & Respect
Support & Care
About Us
Shiva Gramodyog Sewa Sansthan (SGSS) is a non-profit social welfare organisation
established in 1996 under the leadership of its Founder and Secretary, Mr. Rajendra Singh.
Based in Kanpur, Uttar Pradesh, the organisation is committed to social welfare, community
development and improving the quality of life of vulnerable and underserved sections of society.
Under the leadership of Mr. Rajendra Singh, the organisation works across various areas,
including elderly care, youth skill development, women empowerment, education, health
awareness, de-addiction and rehabilitation, environmental protection, and community welfare.
A significant area of its work is senior citizen welfare and elderly care, with initiatives aimed at providing older persons with care, support, safety and a dignified living environment. The organisation also undertakes community-based awareness and development activities to encourage social responsibility, inclusion and self-reliance.
Through its diverse initiatives, Shiva Gramodyog Sewa Sansthan strives to build a compassionate, inclusive and empowered society, where every individual has the opportunity to live with dignity, respect and better access to support and development opportunities.
